Last updated: October 2026
This Privacy Policy explains how Mirakart ("we", "us", operated by Viara International Ventures Private Limited) collects, uses and protects your information when you use our website and services.
Information we collect
- Account details — your name, phone number, email address and password (stored encrypted).
- Order details — delivery and billing addresses, GSTIN (if provided), items purchased and payment method. Card and UPI details are processed by our payment partners and are never stored by us.
- Usage data — pages and products you view, keyword searches and items added to your cart or wishlist, used to personalise recommendations and improve your shopping experience.
- Device data — browser type, IP address and, if you allow it, a push-notification token for your device.
- Support conversations — messages and inquiries you send to our customer support team.
How we use your information
- To process and deliver orders, payments, returns and refunds.
- To send order updates by email, WhatsApp, SMS and push notification. Login codes (OTP) are sent on WhatsApp and email.
- To personalise search results and product recommendations.
- To provide customer support and prevent fraud.
- To send offers and announcements — only if you have not opted out.
Sharing your information
We share only what is needed with: sellers fulfilling your order, courier partners (name, phone and address), payment gateways, and service providers who host our systems or deliver messages (email, WhatsApp and Firebase Cloud Messaging). We do not sell your personal data.
Your choices
- Manage email, WhatsApp, push and promotional messages from My Account → Notifications.
- Update your profile and saved addresses from My Account.
- To request a copy or deletion of your data, raise a request from Support or our Contact page.
Cookies & local storage
We use cookies and browser storage to keep you signed in, remember your cart, recent searches and preferences, and to measure site performance.
Security
Data is transmitted over HTTPS, passwords and secrets are encrypted, and access to customer data is restricted to authorised staff.
Grievance Redressal & Legal Details
In accordance with the Information Technology Act 2000 and the Consumer Protection (E-Commerce) Rules 2020, grievance and entity details are provided below:
- Operating Company: Viara International Ventures Private Limited
- Platform / Brand: Mirakart
- Grievance Officer: Grievance Officer (Designation and name pending business confirmation)
- Grievance Email: grievance@mirakart.com
- Customer Support Email: support@mirakart.com
- Registered Address: [Registered Business Address - Pending Business Confirmation]
- GSTIN: [GSTIN - Pending Business Confirmation]
Grievances will be acknowledged within 48 hours and resolved within one month of receipt. For general inquiries, please contact us through our Contact page.
